Developing competent business content is harder than it looks. What might sound good to the average person, could be losing prospects and customers. This post describes the problem with gobbledygook in business writing and gives some suggestions on how to avoid it.

Are you a leading provider of innovative, cost effective solutions with world-class service and a unique portfolio of robust products? Are you pleased to announce a next generation partnership to become an industry leader in quality assurance to optimise customer satisfaction? Are you focused on flexibility, scalability and high performance outcomes? I hope not. I really hope not.

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